In The Little One (Racing Edition), Soco Freire takes a symbol of softness—the bear—and covers it in the high-gloss language of speed, branding, and performance. This piece is less about racing itself than the iconography around it: Gulf, TAG Heuer, McQueen. Each name, each patch, is layered onto the figure not with precision, but with urgency. They’re not badges—they’re memory imprints. The quote “Racing is life,” pulled from Steve McQueen’s Le Mans, grounds the work in a phrase that has long since escaped its origin. What started as a line of dialogue now circulates as cultural shorthand—for adrenaline, identity, and obsession.
Freire’s work is less interested in critique than in exposure—showing us what happens when status symbols are repeated, collected, and consumed until they become personal. This is one of one. Let it idle in your space, or put it on display where it can still move without ever leaving the room.
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